Learn Google Tag Manager With TechMoodie
- 100% Practical Training
- Work on Live Projects
- Certifications Course
- 1-2 Week Training Program
- 8yrs+ Trainer Experience
The company offers an In-Depth Google Tag Manager Course in Delhi. Google Tag Manager course will help you effectively learn tracking, measurement, and data implementation without relying greatly on your developers. With this Google Tag Manager course, you will acquire the abilities needed for effective management and deployment of tracking codes for informed and more innovative marketing initiatives for your business growth.
Google Tag Manager is an incredibly potent tool that several businesses in today’s evolving market are utilizing. Our Google Tag Manager Course is crafted explicitly to aid you in grasping the functionality of this tool and the potential it has to enhance your website tracking system. During this Google Tag Manager Course, our knowledgeable trainers will demonstrate to you how to utilize the tool effectively in real, life scenarios such as event tracking, conversion tracking, and tag management across various platforms like websites, search engines, paid ads, and email marketing.
By enrolling in our Google Tag Manager Course, you will also acquire detailed insights on tracking user interactions such as ad tracking, form submissions, button clicks, video views, and PDF downloads. This Google Tag Manager Course is equipped with practical sessions that enable you to have absolute authority over your tracking setup, thus facilitating precise data gathering and enhanced marketing results for your business website.
Google Tag Manager Tools And Features
Google Tag Manager is an advanced tag management system that helps marketers, analysts, and developers manage their tags or tracking codes without having to modify their source code each time they do so. Today, Google Tag Manager is an essential part of digital marketing since it is used in order to track codes, improve speed, as well as control data usage.In Google Tag Manager, at Tech Moodie, we provide training in the application of Google Tag Manager by businesses and its advanced application in tracking.
What You Will Learn in Google Tag Manager
GTM Account Setup & Interface Overview
- Creating GTM accounts and containers
- Understanding workspaces and environments
- Installing GTM on websites and CMS platforms
- GTM container structure and workflow
Tags in Google Tag Manager
- Google Analytics 4 (GA4) Configuration & Event Tags
- Google Ads Conversion Tracking Tags
- Google Ads Remarketing Tags
- Facebook / Meta Pixel Tags
- LinkedIn Insight Tag
- Floodlight Tags
- HTML Custom Tags
- Image Tags
Triggers in Google Tag Manager
- Page View (All Pages, Specific Pages)
- Click Triggers (All Elements, Links Only)
- Form Submission Triggers
- Scroll Depth Triggers
- Timer Triggers
- Video Engagement Triggers (YouTube)
- Custom Event Triggers
Variables in Google Tag Manager
- Built-in Variables (Click Text, Page URL, Referrer, etc.)
- User-Defined Variables
- Constant Variables
- Data Layer Variables
- URL Variables
- JavaScript Variables
- Lookup Table Variables
Data Layer Implementation
- Understanding data layer structure
- Implementing custom data layer events
- Passing product, transaction, and user data
- E-commerce data layer setup
- Timer Triggers
- Enhanced e-commerce tracking
Event Tracking Using GTM
- Button clicks
- Form submissions
- Phone call clicks
- Email clicks
- File downloads
- Video plays, pauses, completions
- Scroll tracking
- Outbound link tracking
GA4 Integration with Google Tag Manager
- GA4 configuration tag setup
- Custom GA4 event creation
- Parameter mapping
- Debugging GA4 events
- GA4 vs Universal Analytics differences
- Recommended GA4 event naming conventions
Conversion Tracking Setup
- Google Ads conversion tracking via GTM
- Form lead tracking
- Purchase & transaction tracking
- Thank-you page vs event-based conversions
- Importing GTM conversions into Google Ads
FAQs
What is Google Tag Manager ?
Google Tag Manager Google Tag Manager, or GTM for short, is a free product developed by Google used for managing/ implementing tags without altering the codes in the site.
Can I use Google Tag Manager for free ?
You are able to use Google Tag Manager at no charge whether you are an individual or company.
Is Google Tag Manager appropriate for everyone?
Google Tag Manager is beneficial for digital marketers and webmasters as well as professionals in search engine optimization, data analysis, and programming.
How does Google Tag Manager function?
A container code is installed on a website to control multiple tags from one interface using triggers and variables.